Friday, March 19, 2010

Let's Give Them Something to Talk About

So what will I write about in Information Made Easy?

Some of it will be philosophical: Why is Less is More important? Why should we use this principle when delivering content? What is the meaning of life?

Some of it will be applicable:  How can we make it easier for people to cut through the noise and get to the signal? How can we deliver information without wasting people's time? How do we make sure people get our message?

Some of it will be anecdotal: A few days ago, a neighbor got a lengthy letter from a college, telling him his scholarship application was rejected. He and his parents read the letter and filed it away. None of them saw that the son was still eligible for another scholarship with an upcoming application deadline; he missed it and  won't be getting that scholarship either.

I'm sure some (or maybe most) of you think this family should have been more careful in their reading. I think the school needs to be clear and concise in delivering information that is critical to their customer. We are inundated with information and if you want to get your message heard, you better make that message easy to find and understand.

That's what this blog is about.

No comments:

Post a Comment